Klarna, the Swedish fintech company, has recently raised $650 million in a funding round, bringing its valuation to $10.65 billion. The funding round was led by Silver Lake, a technology investment firm, and included participation from GIC, BlackRock, and HMI Capital. This latest funding round comes just months after Klarna raised $500 million in a separate funding round earlier this year.
Klarna was founded in 2005 and has since grown to become one of Europe’s most valuable fintech companies. The company offers a range of payment solutions, including “buy now, pay later” options that allow customers to split their payments into installments. Klarna’s services are used by over 200,000 retailers across 17 countries, and the company has over 85 million users worldwide.
The Growing Popularity of “Buy Now, Pay Later” Services
One of the key factors driving Klarna’s success is the growing popularity of “buy now, pay later” services. These services allow customers to purchase items and pay for them in installments over time, rather than paying the full amount upfront. This can be particularly appealing for customers who want to make a large purchase but may not have the funds available to pay for it all at once.
Klarna’s “buy now, pay later” service has proven to be particularly popular with younger consumers. According to a recent survey by Klarna, 40% of millennials and Gen Z consumers have used a “buy now, pay later” service in the past year. This trend is expected to continue as more consumers seek out flexible payment options.
Klarna’s Expansion Plans
With this latest funding round, Klarna is poised to continue its expansion into new markets and product offerings. The company has already announced plans to expand into Australia and New Zealand, and is also exploring opportunities in Asia and Latin America.
Klarna is also looking to expand its product offerings beyond just payment solutions. The company recently launched a new shopping app that allows users to browse and purchase items from a range of retailers, all in one place. The app also includes features such as price drop notifications and personalized recommendations.
The Impact of COVID-19 on Klarna’s Business
Like many companies, Klarna has been impacted by the COVID-19 pandemic. However, the company has also seen some positive effects from the crisis. With more consumers shopping online, Klarna’s payment solutions have become even more relevant. The company has also seen an increase in demand for its “buy now, pay later” service as consumers look for ways to manage their finances during uncertain times.
Despite the challenges posed by the pandemic, Klarna’s latest funding round demonstrates that investors remain confident in the company’s long-term prospects. With its strong track record of growth and innovation, Klarna is well-positioned to continue leading the way in the fintech industry.
Klarna’s latest funding round is a testament to the company’s continued success and potential for future growth. With its innovative payment solutions and expanding product offerings, Klarna is well-positioned to capitalize on the growing demand for flexible payment options. As the fintech industry continues to evolve, Klarna is sure to remain a major player in the space.